WRI Podcast #33: How to Market Sustainable Food with Daniel Vennard - a podcast by WRIs Big Ideas Into Action podcast

WRI Better Buying Lab Director Daniel Vennard sits down with WRI Vice President Lawrence MacDonald to talk about his research into menu language, including the commentary "It's All In a Name: How to Boost the Sales of Plant-Based Menu Items." They talk about the link between his work and social marketing, how your brain models taste while you're ordering, and why "vegetarian" and "vegan" might not be the language that shifts the majority of the population to more sustainable diets.

https://www.wri.org/news/its-all-name-how-boost-sales-plant-based-menu-items

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