What's Behind Your Brand? Learn How These Entrepreneurial Women Set Themselves Apart from the Pack through Their Authenticity and Expertise - a podcast by Alise Cortez, PhD

Captured live at the Behind Her Brand book launch at Noah’s Event Center in Plano, Texas, this episode celebrates the 11 contributing authors and provides a sneak peek at some of their most fervently held beliefs and most significant experiences as discussed in the book. Behind Her Brand: Expert Edition, literally hot off the press, has dual purposes. First, this book is designed to help readers understand the journey, the lessons, obstacles, thought processes, disappointments, and victories that entrepreneurs go through when building their businesses. Second, this diverse group of experts provides readers with applicable tools that they have used to help them build sustainable and enriching businesses. Readers of the book and listeners to the program will be inspired, encouraged, challenged, and better equipped to pursue their own dreams, whether in life or business.

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