#07 Eva Goicochea | CEO & Founder @ Maude - a podcast by WIN: Women in Innovation

In this episode, Eva Goicochea shares how an education in marketing and work as a legislative aide prepared her to become a leader in the sexual wellness space, as the CEO and founder of Maude. She explains how she saw a space to innovate in reframing how people could think about sex and intimacy, and how brands can better connect with customers. 

Listen for advice on: 

• Taking a more human, genderless approach to creating products 
• Why caring about people has to be embedded in company culture early on 
• How to hire the right people at the right time
• What qualities a founder needs beyond just a good idea

To learn more: 

• Eva Goicochea (Guest): https://www.linkedin.com/in/eva-goicochea/
• Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/
• About WIN: Women in Innovation: https://www.womenininnovation.co
• Brand Copy by Nicole Beckley

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