Bootstrapping, Branding, Collaboration, and Distribution with Hyppo Gourmet Ice Pops - a podcast by Collin Austin
from 2018-11-19T13:00
In Episode 28 of the WHOA GNV Podcast, we chat about the creativity, branding, bootstrapping, and strategy behind Hyppo Gourmet Ice Pops. We're joined by Stephen DiMarie, owner of Hyppo and Wyatt's Coffee in Gainesville among two other brands, and we also have Kyle Whalen who is in charge of pop production for Hyppo!
2:21 - Hyppo: Coffee shop dream turned popsicle shop
9:15 - The process of going from one store to several locations
17:23 - Hyppo's sister brands: Wyatt's, Cousteau's, and Mayday
19:21 - Managing team members all around the State
22:16 - What is the strategy behind the locations for Hyppo pop shops in different cities?
24:00 - #Flavors
29:14 - The process of creating a new flavor
32:10 - Rebranding a product on the fly for marketing and selling
33:17 - Did the scarcity of the pops in the early days add to the allure?
37:05 - Bootstrapping Hyppo
45:02 - The importance of #motivation in hiring
48:05 - What does the future look like for Hyppo?
50:55 - #Distribution
53:30 - Corporate owned vs Franchising
54:31 - #Branding
56:47 - #collaborations
1:01:15 - How to get the Hyppo cart to an event.
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Krispy Kreme Doughnuts | A Gainesville Family Business & Tradition: https://youtu.be/e3boHQFY_Qo
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