Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined - a podcast by Forrester
from 2021-12-02T05:00:21
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In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO can upskill and handle marketing’s new responsibilities or not, according to VP and Research Director Mike Proulx.
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