Episode 229 – Marketing to The Forgotten Generation - a podcast by Matt Halloran and Kirk Lowe, TAM Hosts

Generation Xers are a Financial Advisors’ Dream - so why are they being left out?





In this episode, Kirk and Matt, Gen Xers working in the marketing space for financial advisors, are finally exposing a significant hole in the industry - Marketing to the Forgotten Generation - Generation X! 





Gen Xer’s are the first generation to start figuring out the idea of work-life balance, and more and more of them are entrepreneurs, but no one is marketing to them to help them prepare for retirement.





In this episode, you will learn:





What being from Generation X means


Why it is essential that advisors start paying attention to Generation X and how can they reach them


What do Gen Xers want from a financial advisor


And more!





Tune in now to hear the story that no one else is talking about!





Resources:  Top Advisor Marketing 





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