Episode 30: Mira Bharin, Director, Brand, Marketing and Communications, Sentosa Development Corporation - a podcast by WiT

The island of Sentosa has become the main playground of Singaporean residents and the Sentosa Development Corporation and its partners have been busy adapting, creating and experimenting in a global world gone local.

In this wide-ranging conversation with Mira Bharin, Director, Brand, Marketing and Communications, Sentosa Development Corporation, we speak about how Sentosa and its businesses have adapted, the new tools it’s adopted in engaging with its customers – from gamification to live streaming, and the secrets she’s discovered about her island home. And like the most interesting journeys, the conversation takes a detour into make-up and lipstick territory where we speak of how “masks have become the new lipstick”, food (find out where the best chicken rice is on Sentosa), and beer.

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