Episode #3: Sandra Richter of Soofa - a podcast by PJC

Episode Summary: 

Join us for this episode to learn more about how Sandra Richter, Co-Founder and CEO of Soofa, was inspired by her experiences working on Smart Cities at the MIT Media Lab to start her own business focused on installing digital community news screens in local neighborhoods.

Hear about her tips on everything from fundraising to building your board, and get her take on the Boston investment scene and how best to take advantage of Boston’s student ecosystem.    

Uncovered in this episode:

• Soofa’s unique vision for the future of cities
• What to look for in an investor 
• Advice for investors when evaluating a start-up company
• How the East Coast VC scene compares to the West Coast VC scene
• Boston’s unique superpowers when it comes to start-ups

List of resources mentioned in episode & suggested reading:  

• Soofa Website: http://www.soofatalk.com/

About Sandra:
Sandra Y. Richter is Soofa's CEO and Co-Founder. While at MIT, she worked with municipalities in South Africa, Japan, China, and Europe on smart transportation systems in collaboration with companies like Volkswagen, Lockheed Martin, and Verizon to define smart city strategies and evaluate business models. She co-founded Soofa in 2014 to deploy smart, social, and sustainable city technology in neighborhoods all around the world. She is a city dweller in Cambridge, MA. 

About Soofa:
Soofa is a female founded company, launched out of MIT and Harvard in 2014.  Soofa is for people with a shared stake in a special place. We create the neighborhood news feed that connects a community with screens everyone can see and anyone can use. Our Soofa Signs provide a platform for everyone in the community to have a voice with Soofa Talk. 

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