The Art and Intention of Selling with Scott Thomas - a podcast by Steve Weatherford
from 2021-08-17T09:00
This week’s guest is Scott Thomas. Scott is the Co-Creator of the Social Dynamic Selling System. Scott has managed, coached, and consulted for some of the biggest names in the business world, and his mastery in client acquisition will help you understand your customer and how to build world-class relationships.
In this episode, Scott shares with Steve the importance of the customer journey, why it’s always about the viewer and listener, and why going after someone’s wallet is the wrong sales strategy.
Listen to this episode to learn:
- Why the customer journey matters
- The power of selling the benefit of the benefit of the benefit
- The most important questions to ask yourself before going into a sale
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