3. The 3x3 (+1) Content Strategy - a podcast by Cheryl Lau

from 2020-10-19T13:00

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Today, we talk about the 3x3 (+1) Content Strategy, a framework I've developed when helping my clients building their business and get their first paying clients.

Specifically, we'll look at:

  • The overarching framework behind this 3x3 (+1) Content Strategy
  • The four types of content you NEED for your business
  • How to apply and use this strategy

Content marketing is important for side hustlers and online entrepreneurs because content builds your brand, and your brand is what sells for your business. Since content is essentially the thing that does the bulk of the work in terms of helping you build know + like + trust with your audience, I'll teach you my unique method when it comes to mapping out my content.

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Further episodes of Thought Leader Club

Further podcasts by Cheryl Lau

Website of Cheryl Lau