#018: The Role Content Plays in Conversions with Tamara Glick - a podcast by Mai-kee Tsang

from 2019-10-03T10:20:46

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Content vs Conversions— which is more important?

 

Okay, that’s kind of a trick question because they’re literally like the sun and rain in a business— BOTH are needed for something to grow (in this case, your business).

 

My guest star today is none other than Tamara Glick— she’s a Content Strategist and Copywriter by trade, and in this episode we’re geeking out over the role that content plays in the final conversion.

 

We’re no longer looking at R.O.I (Return on Investment) alone. Now, we’re also looking at the R.O.E - Return on EXPERIENCE! This speaks to the market sophistication of consumers today who are looking for something beyond a simple transaction - they’re looking for relationships.

 

So, tune in to this ep to learn how you can get started with your R.O.E for your consumers, and how you can get started with a stellar content strategy for your own business!

 

Links Mentioned in this Episode:

Further episodes of The Quiet Rebels® Podcast

Further podcasts by Mai-kee Tsang

Website of Mai-kee Tsang