The Week In Ad Tech Headlines (Sept 18-22) - a podcast by AdStage

This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing for the week of September 18-22nd.

1) Facebook Removes 4 Ad Targeting Options of Profile Details
To help ensure that targeting is not used for discriminatory purposes, Facebook is removing these self-reported targeting fields until we have the right processes in place to help prevent this issue.

As people fill in their education or employer on their profile. the 4 categories are people’s employers, schools, fields of study and job titles.

Psyche! We added them back!

2) Facebook Launches Dynamic Creative Tool
Facebook has a new trick up its sleeve. It’s called “dynamic creative,” and it’s a tool available in Power Editor and the newly updated Ads Manager. Here is what it does, how to use it, and why.

It does so by taking components like images, videos, titles, descriptions, CTAs, etc. and runs them as different combinations across audiences.
While the total asset number is 30, you can use a maximum of 5 titles, 10 images or 10 videos, 5 bodies of text, 5 descriptions, and 5 CTAs. Also note that you can use images OR videos, and can’t mix in the same ad set.

3) Pinterest Grows to 200 Million Monthly Active Users
Pinterest has reached a new milestone of 200 million users. The platform reached 175 million users back in April, and now, Pinterest has announced that their community has expanded to 200 million MAU – up 40% year-over-year.

4) Pinterest’s interest-based ad-targeting options swell to more than 5,000
Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000, thanks to the social network/search engine’s updated index of more than 100 billion pins.

Last year the company acquired mobile ad-tech firm URX
Taste Graph
For example, if someone uses Pinterest to research kitchen remodeling ideas, that user may not want to continuing seeing organic and paid pins related to home decor long after the remodel is completed.
Rolling end of October

5) Ring in the Holidays with New Google Merchant Center Tools
Luckily, getting your product data in shape has never been easier with new Merchant Center tools. The new feeds experience and Opportunities are here just in time for you to win this holiday season.

Modify your product data from the Content API
Previously, your product data could only be submitted in one primary feed. Now, supplemental feeds give you the flexibility of submitting and modifying your product data from multiple sources.
Simply add new countries with the same language to your primary feed and your prices will automatically show in the correct currency of the user

6) Supercharge your call-only ads with ad extensions
For the first time, you’ll be able to show ad extensions with call-only ads to promote more relevant information about your products
Location, callout and structured snippets,

7) Snap Inc Adds New Creative Partners, Education Courses to Improve Ads
Today we are excited to add 14 new partners to our network of companies to help advertisers create ads that deliver results. These new partners represent the best in video, cinemagraph, and gif creation; game and playable ad development; lead generation and data capture; interactive and 360 video players; mobile couponing and more — all to help advertisers build engaging Snap Ad experiences that deliver a positive ROI.

8) Audience Targeting Is More Successful on Mobile Than on Desktop
Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report.

9) Duopoly to grab more than 60% of 2017 digital ad spend
Total Digital ad spend
$83 Billion in 2017

($35B) 42% Google
($17B) 21% Facebook

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