Episode #089 - Ben Childs - The Latest B2B SaaS Demand Gen Trends in 2018 - a podcast by AdStage

Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it's like running a B2B SaaS demand gen agency.

You’ll learn:
- What B2B marketing trends do we need to be aware of
- What tactics are working really well for generating demand? Any new ones or is the same ones?
- Winning over the BBDM
- The metrics we should be tracking as a B2B marketer

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