Episode #056 - Breaking Down the B2B Funnel with Garrett Mehrguth, CEO of Directive Consulting - a podcast by AdStage
from 2017-08-21T21:15:33
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This week on The PPC Show we're joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel.
My top three takeaways from this show:
1) Everyone says they value top of funnel, but lie in the way they allocate budget.
2) The importance of valuing and tracking your B2B funnel: Impressions > Contacts > Opps > Deals > Revenue
3) Share of SERP: how B2B marketers can start optimizing platforms that not only advertise in search but also rank organically like: Capterra, G2Crowd, Software Advice, and more.
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