The Art&Science of Making Places Into Living Spaces with Alberto Mattiello – Ep. 51 - a podcast by Matthew Loos, P.E.

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The Art&Science of Making Places Into Living Spaces with Alberto Mattiello – Ep. 51
About the GuestI am extremely excited to share this next conversation with all of you. Today on the show I have Alberto Mattiello, the Creative Director of the Placemakers Group of Companies and Founder of Eitherland. Alberto is an award-winning entrepreneur, business futurist, author, and keynote speaker. Author of ‘Mind The Change’ and ‘Marketing Thinking’ and curator of the local edition of the MIT Sloan books, he is a technology and business innovation expert. As Creative Director of the Placemakers Group, Alberto guides the design direction of several companies that all revolve around enhancing public spaces. As you’ll hear in this episode, he is also the Founder of Eitherland, a company focused on outdoor workspaces.

The Placemakers group is the world’s biggest street furniture manufacturer group. They are exclusively committed to anticipating future trends and designing urban spaces that enhance interpersonal connections, citizens’ wellbeing, engagement and performance as a whole. The group consists of six companies currently. They are Metalco, Bellitalia, CityDesign, MyEquilibria, 1984, and of course Eitherland. The Placemakers mission is simple: start with a beautiful public space and transform it into a living place that brings immediate and tangible benefits to communities, municipalities and people who use it.In this episode, we are going to dive deep into the ideas behind effective placemaking, understand how being outdoors can actually reshape neural pathways in the brain, and a look into the future of public spaces and the various activities that will be brought back into the public realm. There is loads of great information in this episode and I greatly appreciated Alberto for taking the time out of his tremendously busy schedule to discuss this topic of the art&science of making ordinary places into truly living spaces with me. As always, if you have enjoyed the show, please subscribe to the show and share it with your friends in the industry. There will be more exciting conversations on the shows to come.
Main Take-Away’s From This ShowThis was another enjoyable episode to record. I honestly threw out the topics I had written for the show and just began diving into various topics as they arose. Alberto really understood the built environment and was in tune with how people interacted with the public realm. The way the Placemakers group is literally re-shaping the public areas is unbelievable.  There were so many great talking points that Alberto made throughout the discussion, so it is hard to just pick three for my main take-away’s this week. The following main topics of the show come from an understanding of placemaking that they both possess.

Citizens are no Longer Loyal to A Certain CityThe Pandemic and Theory “U”
The Best Way to See How People will React to your Placemaking Ideas is to Actually Implement themAs always, I will dig into each of these “take-away’s” every week on the blog. So, without further a due, here we go!


Citizens are no Longer Loyal to A Certain CityThis first point is one that we in the U.S. probably don’t always relate to but at some level we do have a loyalty to our hometown. The same is true for most around the world. However, with the globalization of the world, we are seeing less and less loyalty to the places our family is from or where we grew up. As Alberto mentioned, this trend is becoming more apparent in Europe where there was often a strong tie to stay “close to home” when starting adulthood.

This point was brought up due to the fact that cities are changing. People are moving to cities they actually want to live in. Employment locations are not as big as a factor as they once were due to the great reshuffling that is occurring in this pandemic.

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