[Marketing Success Series #2] One Offer, One Audience - a podcast by Tyler J. McCall

I've said it before and I'll say it again -- the best way to simplify your online business is by focusing on serving ONE audience with ONE offer. That's it!

Want less stress? Sell one type of program, product, or service.

Want better messaging? Serve a specific type of person.

Want to work less? Offer less in your business.

Want to be known for something? Focus on serving people in one particular way.

On today's episode of the Online Business Show - part two of my Marketing Success Series - I'm discussing the importance of niching in your online business. BUT this isn't the typical niche conversation...instead, I'm introducing you to the concept of the OFFER niche (in addition to the AUDIENCE niche) and breaking down how to focus and simplify your business and marketing.

It's time for you to STOP pretending you're Amazon and selling 350+ MILLION things to anyone and everyone. Let's set you up for SUCCESS by getting crystal clear on exactly WHO you help and HOW you help them with one core program, product, or service. Listen to the latest episode of The Online Business Show for all of the details.

PS: This episode of the podcast is sponsored by my favorite Pinterest and Instagram scheduler -- Tailwind! You can save time with creating and scheduling your content and get $30 off when you visit tailwindapp.com/tyler.

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MORE EPISODE RESOURCES:

Check out the full Show Notes including episode highlights, key takeaways, quotable moments, exclusive resources, and more: tylerjmccall.com/obs/episode-47

Further episodes of Online Business Owner: The Podcast

Further podcasts by Tyler J. McCall

Website of Tyler J. McCall