Cutting through the marketing bullsh*t with Sander Arts - a podcast by Dominic Monkhouse

Today’s guest on The Melting Pot is Dutch-born Sander Arts, a global award-winning CMO who co-wrote Cut the Bullsh*t Marketing.

Key takeaways:
Why he wrote the book Cut the Bullsh*t Marketing
Key nuggets from the book, including “Everything needs to be people-to-people”
Why he focuses on ROI in marketing, rather than branding and awareness
The main challenge for businesses doing work in China
Interesting developments in the IoT space out of Silicon Valley
Lessons from the Microchip acquisition

Further episodes of The Melting Pot with Dominic Monkhouse

Further podcasts by Dominic Monkhouse

Website of Dominic Monkhouse