Episode 4 - Myles Levin - a podcast by SBS UMD

Season 3, Episode 4 of the Locker Room Podcast features Myles Levin, Sr. Director Merchandise experience for the Washington Commanders. Myles has had a long career both within and outside of the sports world, and details his experiences throughout his different ventures. He then goes on to talk about his experience doing creative work for clients and how he optimizes partnerships in his role with the Commanders. Tune in to hear about Myles' journey in the industry and how his experiences have helped shape his career.

0:00 – 0:38 – Introduction

0:50 – 4:38 – Myles Levin Career Recap

5:05 – 7:24 – Advice from Myles Levin about having a “hungry” attitude

8:02 – 8:45 – Understanding where you want to be from and how to connect with Levin

9:20 – 11:30 – Talking about working Levin’s connections through his tenured career

13:05 – 15:18 – Differences in marketing within the sports industry compared to outside the sports industry

16:00 – 18:55 – Explaining the process of having an idea for a product and going through to the product making it to store shelves

18:56 – 21:12 – How to stay original when making new products and how to keep a future perspective

22:04 – 25:28 – Rundown on Stella and how it came to be

26:44 – 28:44  – Having the creative freedom to work for clients that are more freelance than traditional corporations and companies

30:40 – 32:58 – How Myles Levin started working with the Commanders 

34:35 – 36:38 – Talking about the vision of the Commanders wanted in regard to branding and marketing

36:54 – 40:52 – The challenges with attracting new and old fans to the rebranded team of the Commanders

41:42 – 45:07 – Talking about the partnership with local DC brands and the impact of local collaboration

46:05 – 49:03 – How to create a story with branding and how to connect to fans on a personal level 51:00 – 52:58 – Talking about brand loyalty and how it connects customers to brands

55:10 – 56:02 – Talking about the similarities in the competitiveness in sports and business

56:50 – END – Maryland Minute and Ending Remarks

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Website of SBS UMD