Episode 24 - Jon Schwartz - a podcast by SBS UMD

In this episode, NFL Senior Vice President of Communications and Public Affairs, Jon Schwartz, discusses capturing new audiences through initiatives like the Nickelodeon playoff game, creating a consistent league message on social justice, executing the first virtual NFL draft, and much more. Aside from his job with the NFL, Jon is an adjunct professor at NYU and is Chairman of the Board for the American Special Hockey Association.

Intro: 0:00-1:43

Target audiences: 1:43- 5:10

Alienating fans: 5:10- 6:13

Nickelodeon Game: 6:13- 9:30

NFL virtual draft: 9:30- 12:24

NFL and racial injustice: 12:24- 14:34

Nascar and racial injustice: 14:34- 16:50

American special hockey: 16:50- 20:38

Maryland Minute: 20:54 - 26:15

Best advice: 26:15- 28:15

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