The Programmatic Series - Ben Green, Yahoo7 - a podcast by IAB Australia
from 2017-03-01T12:20:54
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Ben Green is the National Director (Sales & Optimisation) - Platforms & Exchanges and Mid-Market Sales at Yahoo7, and starts by explaining his title. He goes on and explains that the opposite of programmatic is manual (not premium), and that we are now seeing the efficiency of that automation.
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