Right Tools for the Job: Measuring your Digital Investments - with Paul Sinkinson of Analytic Partners - a podcast by IAB Australia

In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing effectiveness measurement over the past fifteen years. Paul is a full bottle on maintaining the right focus in marketing analytics and achieving the correct media mix. He discusses how digital advertising does work for short- and long-term business objectives based on 22,000 studies and strongly challenges the results of many of the marketing-mix models that are currently in market. You can see Paul and a host of other marketing measurement experts at our upcoming MeasureUp Conference on Nov. 1.