How digital measurement works - Gai Le Roy, IAB - a podcast by IAB Australia
from 2017-06-07T12:16:30
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Gai Le Roy is the IAB Director of Research and one of the most respected measurement experts in the nation. She runs us through the way digital measurement works: From tagging to panels and sample sizes to cross-device methodologies. There is a lot of work that goes into advanced and accurate digital audience measurement.
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