Getting the most out of your media buys: Mark Henning of Kantar Consumer Insights - a podcast by IAB Australia

We talk to Mark Henning, executive director of media and digital at Kantar Consumer Insights, about methodologies, research and measurement. Mark runs us through the ABC’S of measurement (Audience, Brand Impact, Consumer Behavior and Sales), the challenges and opportunities around getting the most out digital media buys, and hard-hitting creative content.