Episode 152: Wants vs Needs — How to Spot the “Pain Point” in Hobby Businesses (FS152) - a podcast by Fizzle.fm

    <p>One of the liveliest conversations this week in the Fizzle forums was about how to successfully market when your business topic is a hobby like knitting, book binding, scrap booking. Marketers often talk about finding the “pain point,” but this *pain* language can be misleading when your business addresses desires instead of pain alleviation. For example, I want to know how to knit. It would give me something to do with my hands, I could make gifts for people, I could make some things to use around the house. I don’t NEED to knit; my life doesn’t depend on it. But I WANT to. How can you market effectively when your business focuses on a WANT not a NEED? That’s what we get into today. Enjoy! fizzleshow.co/152</p>

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