070 - Tribes in today's marketing: Interest-based tribes vs. relationship-based tribes - a podcast by Fame Foundry
from 2010-05-07T05:26
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So far in our series on tribes in today's marketing, our focus has been primarily on interest-based tribes, which form when people connect around a shared passion. However, social media allows for a new type of connection and thus a new type of tribe - one that forms based on the relationships of its members to each other.
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