TEI 305: Become a product naming champ–with Alexandra Watkins - a podcast by Chad McAllister, PhD - Helping Product Managers become Product Masters

How product managers can create product names that make people smile Not many product managers get involved in naming products, and that is a mistake. If you were involved during the initial idea work and problem solving—creating a product concept that fulfills customers’ unmet needs—then you have valuable insights for the product name. You can […]

Further episodes of Product Mastery Now for Product Managers, Innovators, and Leaders

Further podcasts by Chad McAllister, PhD - Helping Product Managers become Product Masters

Website of Chad McAllister, PhD - Helping Product Managers become Product Masters