TEI 211: Most product managers are not using surveys correctly and how to fix that–with Matt Champagne, PhD. - a podcast by Chad McAllister, PhD - Helping Product Managers become Product Masters

Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews. While they can help us confirm what we think are the needs of customers and […]

Further episodes of Product Mastery Now for Product Managers, Innovators, and Leaders

Further podcasts by Chad McAllister, PhD - Helping Product Managers become Product Masters

Website of Chad McAllister, PhD - Helping Product Managers become Product Masters