TEI 093: Identifying the ideal customer–with Tom Schwab - a podcast by Chad McAllister, PhD - Helping Product Managers become Product Masters

Listen to the Interview According to my guest, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” Of course, then my first question is how do we find the ideal customer for a product or service. Thankfully, my guest, Tom Schwab, had some ideas. Tom is the founder […]

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Further podcasts by Chad McAllister, PhD - Helping Product Managers become Product Masters

Website of Chad McAllister, PhD - Helping Product Managers become Product Masters