374: The one marketing communication framework product managers need to know–with J.J. Peterson - a podcast by Chad McAllister, PhD - Helping Product Managers become Product Masters

How product managers can move their customers to action using the StoryBrand Framework Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Joining us is Dr. J.J. Peterson, whose PhD is specifically about the validity and effectiveness […]

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