Ep. 62: Tell the Story - Dr. JJ Peterson - a podcast by Camden and Otis

On this episode Cam & Otis are joined by the fascinating Dr. JJ Peterson.  Fittingly for somebody who teaches the art and importance of storytelling, JJ has lived his own crazy story that has seen him be a professor, a comedian, and now he is the Chief of Teaching and Facilitaiton at StoryBrand.  Which do people remember better, statistics or stories?  Why do humans love stories so much?  And how can you tailor a story to fit your target audience?  JJ, Cam, and Otis will discuss all these questions and more!  

Business Made Simple
https://www.businessmadesimple.com/
StoryBrand
https://storybrand.com/

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