160 : Effortless Extensions Founder Michelle Elizabeth on Creating an International Business - a podcast by Natalie Eckdahl, MBA

from 2015-03-10T10:00

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Michelle ElizabethMichelle Elizabeth is the inventor and founder of Effortless Extensions which has grown from a one woman business to an international company.


Michelle developed the product after her hair was damaged from too much processing and she had to have it all cut off.  She decided to create her own extension to get back the long hair look.


Night after night she played with new ideas and night after night she went to bed discouraged until the day she was just about ready to give up, when her sons fishing gear caught her eye!   Immediately she knew how to configure the Extensions. She wore her new creation for 4 months, never telling my family or friends that she had it on.  (and NO ONE KNEW)!


The line is available in both silky smooth and course textures and comes in 7 different styles ranging  from straight to wet and wavy.  Michelle holds patents in over 30 countries to protect her Effortless Extensions design.


 



 


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