Greatest Marketing Lesson Ever Told | Ep. 72 - a podcast by Bill Baren

In this episode we’re traveling from the Copenhagen zoo to the war torn streets of Syria. And it’s all to uncover the single most potent secret to creating killer marketing for your business.

Everyday, throughout the world, wars rage and natural disasters happen. But most of us barely notice.

Then we see a news story about a movie star checking into rehab, and we’re eager to hear all the sordid details.

Is that because we have twisted priorities?

No!

It’s because we have a uniquely human way of looking at the world that makes us perceive some huge events as uninteresting and some small events as riveting.

Once you understand precisely why we all do this, you’ll know how to create marketing that draws people to you in droves!

 

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