Cash In On Cultural Currency w/ Saumya Iyer: The Art of LiveOps S2E14 - a podcast by James Gwertzman and Crystin Cox

Ever wondered why certain games thrive in one cultural context and bomb in another? Saumya Iyer, a LiveOps expert helping mobile games thrive in India, is here to explain the incredible impact of a shared cultural context and sense of community on a game’s success in any given market. This is a must-listen if you’re expanding internationally, or wondering why your game just isn’t catching on as you’d hoped in a new segment. 

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