Oversell – episode 210 - a podcast by Rob Krueger

Oversell

Photo World, I see much as I continually learn about business, especially my own, and the businesses around me. So many things like: marketing strategies, sales techniques, skill techniques, social media strategies, etc. Well one area of my learning has been on my mind and I think it is more of a 3 part kind of topic so I will have two more episodes devoted to this topic. I have not planned when the other two will take place but over the next few weeks I think we will have all this info out there.

The topic is sales strategies. Not in their definition sense but their practical sense.

I see three main sales strategies: (1) Oversell, (2) Undersell, and (3) Even Sell. This episode I want to talk about Oversell… Now after recording this episode a slew of ideas and thoughts came rushing back into mind and my notepad filled up so I will tell you that Wednesday will be part two of this 1 sales strategies. Today I speak to the idea that overselling can be damaging toward your relationship with your clients and your longevity as a business. Again, Wednesday I will expand upon this episode because I went on much longer than I thought I should have and needed to split some ideas.

Happy Shooting!

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