Master GROWTH HACKING with Apurva Chamaria - a podcast by Shubham Agarwal
from 2021-05-22T14:37:18
Hacking? The term sounds so much like ‘cheat’, right?
So why is our guest for today, Apurva Chamaria, SVP and Chief of Staff to CEO & MD at Tech Mahindra, propagating ‘Growth Hacking’?
Growth Hacking is definitely the way to exponentially grow your business and customer base multiple folds within no time. Companies like Shopclues, Zomato, Urbanclap, UpGrad, among others have all cracked this code and Apurva helps us how each of them did and how can everyone else too.
How to get the right unit economics and optimum growth curves? How growth is more than the responsibility of just the growth team. What are the most important elements of a successful growth campaign? What are the most important traits of a growth hacking team?
These are some of the questions covered in this episode.
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