episode 60: is your website working? - a podcast by imageseven

from 2016-03-30T06:57:05

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In episode 60, Brad and Scully discuss that without good design, your content marketing will fail. In addition, they examine the implications of the fear economy; and how your school website measures up. This episode’s commonly asked school marketing question looks at the real value of social media followers. This week’s school marketing example: Marcellin College’s beautifully produced video, I am known. The rants and raves segment looks at Publicis Groupe’s rollout of solution hubs to incorporate digital agencies.

This week’s links:

Ignore design at your peril

https://contently.com/strategist/2016/03/15/ignore-design-peril/

The fear economy – how will you adapt to survive?

https://www.marketingmag.com.au/hubs-c/fear-economy-will-adapt-survive/

Is your school’s website up to scratch?

http://www.educatoronline.com.au/news/is-your-schools-website-up-to-scratch-213672.aspx

Schools miss online opportunities to convert leads to enrolments

http://info.imageseven.com.au/school-marketing-blog/schools-miss-online-opportunities-to-convert-leads-to-enrolments

How does your school website measure up?

http://info.imageseven.com.au/website-review-ebook-edu

Are you translating social media followers into something that matters?