73: interview with Bart Caylor – inbound marketing gains traction in schools - a podcast by imageseven
from 2016-08-10T02:05:52
Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, Indiana. Bart shares his thoughts on the value of content marketing to schools and then ‘walks through’ the five main components of content marketing: content, email nurturing, workflows, business intelligence, and tracking and reporting. He also discusses the hurdles schools may need to overcome and how he implemented inbound marketing at Wesleyan University. Bart concludes by suggesting resources that can assist in learning and understanding more about inbound marketing.
Episode links:
Caylor Solutions
http://www.caylor-solutions.com/
Indiana Wesleyan University
Inbound marketing for schools: Edu trends part 3
http://www.caylor-solutions.com/inbound-marketing-schools-edu-trends-part-3/
Youtility – Jay Baer
Further episodes of SMC: School Marketing and Communications
Further podcasts by imageseven
Website of imageseven