110: video benchmarks - a podcast by imageseven

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks In addition, they examine global internet trends that will inform your marketing strategy; and the role of a Net Promotor Score at your school. Brendan shares his top three online tools that help him with marketing. This week’s school marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.

Further episodes of SMC: School Marketing and Communications

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