The basics (and basis) of metrics - a podcast by smarterscout

The first step in constructing a metric is deciding – and clearly specifying – the question to be answered by the data. Dan talks about formulating this question and dealing with the complex issues generated by even the simplest metrics. As part of the discussion, Dan asks, "Who is the best tackler in the Premier League?" To answer this question... well, how long do you have?

Intro: "Crackle & Pop" by Digital Primitives 
Outro: "No Holiday" by Digital Primitives

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Further episodes of smarterscout: The Why in Analytics

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