The future of the experience economy in a post-COVID world. With Ben Thompson - a podcast by Rubber Cheese

In today's episode, I speak with Ben Thompson. Ben is chief storytelling officer at 9 Degrees West, a strategic consultancy specialising in brand and marketing strategy for theme parks, visitor attractions, and brand homes. An IAAPA speaker, Ben has previously worked at Mars, the Walt Disney Company and Merlin Entertainments.

We discuss the future of the experience economy and how organisations may need to adapt in a post-COVID world.

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