I’m A Celebrity, Get Me In Here! Translating big brand IPs into commercial ventures, with James Penfold Controller of Partnerships at ITV. - a podcast by Rubber Cheese

In todays episode I speak with James Penfold, Controller of Partnerships at ITV, the name behind prolific tour experiences including Coronation Street The Tour, and Emmerdale Village Tour.

We discuss translating big brand IPs into commercial ventures, what the most successful formats are, and the brand new I’m A Celebrity… Jungle Challenge opening later this year.

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