Building Know, Like and Trust won't get you the sale. Here's what will... - a podcast by Sell or Die

from 2020-02-03T08:00

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Show Notes:

01:13    When gurus out there say, “Building Trust will get you there…”

02:30    If they don’t get any value, they’re not gonna buy anything from you

04:42    Why do you think these gurus preached, “Know. Like. Trust.”

07:46    What to do when all they want is the “thing”

09:36    Your responsibility to make a value judgement

12:32    Differentiating lack of desire to converse with a lack of desire to purchase

13:05    The criteria for getting a sale

16:34    Stay Tuned for the epic episode with Dan Casetta

20:41    Shutting down random people

23:06    The effective selling platform + The basic foundation of ground rule selling

25:18    What to do with your company brochure

28:10    Here's what will… determining their needs

31:04    Thank you for joining Sell or Die!

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