how YOUR BIAS is killing your ROI (shocking) | Episode 159 - a podcast by Bryan Ellis - SelfDirected.org

Every American walks around with a bazooka strapped to their should all of the time, right?  What CORE BELIEFS of yours are totally false… and are costing you the chance to enjoy astounding investment results?  I’m Bryan Ellis.  I’ll expose the profit-sucking bias you don’t even know is controlling your mind RIGHT NOW in Episode 159.

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Hello SDI Nation!  Welcome to the podcast of record for savvy self-directed investors like you!

So there we were in an elevator.  My wife and I were heading downstairs in a hotel to a presentation to some affluent investors.  I had a large cylinder strapped over my should which contained a poster I was going to use in the presentation.  The doors opened on another floor for a lady to get in, and when she said “hello”… it was clear she was European.

But she kept staring at my poster tube.  She seemed really uncomfortable.

So, clearly joking, I looked at her and said – “This is my bazooka.  Where’s yours?”  If you don’t know, a bazooka is a cylindrical weapon used to launch grenades at tanks.

Well, the lady turned pale white.  She appeared to choke up.  So I told her to relax… I was only kidding… it’s just a poster.

She then said the strangest thing to me… she said:  “Well, I watch news.  I know all of you Americans are heavily armed.”

That’s right, folks… that’s what the rest of the world thinks of us.  That we all walk around with bazookas strapped to our shoulders.  And this is NOT a fabricated story, folks.  But it’s a GREAT example of ignorant, false bias.  More on that in a moment.

My friends… I’d like to thank you for the incredibly kind response you showed to my show on yesterday where I opened up a bit about a mistake I nearly made concerning raising capital to work with my clients.               If you didn’t get to hear it, I’d really recommend you do so now… you can hear it at SDIRadio.com/158.

As a result of that show, I got a really cool note from one of my clients named Joe out in Arizona, thanking me for the transparency and offering a word of encouragement.  Joe… man, I really appreciate your note of support.  Joe has placed several hundred thousand dollars into play in other transactions he’s doing with us, and he very kindly indicated he plans to deploy another $100,000 with us.  I really do appreciate your confidence, Joe… as always, we’ll serve you very, very well.  I thank you for the opportunity, sir!

So what about this CORE BELIEF that many of you hold… a latent form of discrimination, which is costing you REAL financial opportunity?

Here’s an illustration:

I have a friend who’s just a really great salt-of-the-earth type of guy.  Loves his kids.  Works hard.  He went through a divorce recently, so that was tough on him.  He’s a t-shirt and jeans kind of guy, but is a respected professional too… regularly speaks to very large audiences and is well known in his industry. This guy drives a normal car.  He has a nice, but not particularly extravagant home.  Not because he can’t afford it… but because his personal style is more subdued.  His kids go to good private schools.  On the surface, this guy has an upper-middle-class kind of lifestyle.

But BELOW the surface… this guy is FLUSH.  I mean… he has stupid-high cash flows… consistently, each and every month.  He will never be worried about money for a single day in his life, because he’s got money coming in – in VERY LARGE VOLUME – each and every month.  His cash flows would enable him to live anywhere in the world that he wants to live.

And his cash flow is TRULY PASSIVE.  He does NOTHING to maintain it.  I mean… not a darn thing.

One more thing… he’s young… in his mid 40’s… and achieved this without an inheritance or winning the lottery.  How’d he do it?

He buys little houses in just a few specific markets in the south and east… He particularly likes Alabama.  He pays no more than about $55,000 each for them, full renovated. He then leases them out through a government program that provides housing for lower income people.  And he has property managers handle it all who specializes in this particular program.

Here’s what I know:  Even right now, a lot of you, my dear listeners… well, you’re having a “bazooka moment” just like the European lady in the elevator.  Whether you admit it to yourself or not, the misinformation you’ve accepted as truth is raising big red flags in your mind.

That is your profit-sucking bias at work.  And I’d like to begin to free you of that monster today.

For some of you – many of you – your bias is against anywhere that’s not your home… that’s particularly true for my friends in California.  Many of you have a clear bias against investing in the southern United States, particularly the southeast, thinking incorrectly that the region remains the exclusive domain of hillbillies and gap-toothed morons… when in reality, there are more Fortune 500 businesses headquartered in Texas than in any other state and 3 of the top 5 states are in the south and east; the two largest research parks in the country are in the Triangle Park area of North Carolina and in Huntsville, Alabama; and four of the five biggest banks in the country are headquartered in the east. Those gap-toothed hillbillies have done quite well for themselves, haven’t they?

Some of you have bias against smaller, inexpensive homes… thinking that because a tiny 1-bedroom condo in San Francisco costs way over $500,000 that if a 3-bedroom house that costs 1/10th of that, it must be in a crime-ridden slum, when in reality, there’s far more crime in L.A. than in the neighborhoods where these homes are located.

And some of you have a bias against being involved in government programs that serve lower income Americans… assuming that all such people are inherently disrespectful of their place of residence and incapable of being good tenants.

Hogwash, folks.  I can’t count how many HIGHLY experienced investors I know who now strongly PREFER well-screened tenants from the government program because they ALWAYS get their rent on time and because those tenants have a huge incentive – that of getting a free place to live – to be a good tenant.

Your assumptions are, respectfully, outdated and misinformed. 

So, to the person who just sold a highly appreciated property in California and now wants to reinvest the $1,000,000 profit – maybe even as part of a time-sensitive 1031 exchange – and you’re considering taking that money and using it as a down payment so you can buy $5,00,000 of property elsewhere…

What if it was possible to take that same money… and instead of taking on more debt, you buy 18 properties… all newly renovated, each owned totally free and clear, and each managed by highly competent professionals and, IMMEDIATELY, within DAYS of your purchase, begin to net way over $100,000 per year… and get some EXTRAORDINARY tax benefits to boot?

All, might I add, without your active involvement?

This can be done.  And it can be done in places that are good, safe areas.  Probably not places where you live.  Certainly not in the place that I live.  But in good, safe areas… areas that offer real leverageyou’re your capital and lead to real on-going wealth… real financial freedom.

So here’s the thing:  I’m going to challenge you right now.  Begin to release that discrimination.  Let it go.  Let truth be your guide rather than the media and Hollywood.  Because my friends, in the coming weeks, I’m going to UNLEASH some astounding opportunities to you… opportunities you won’t see if your point of view is so narrow that you may as well be viewing your portfolio through the barrel of a bazooka. 

And yes… since I always get this question, the answer is YES… yes, if you’re looking to deploy capital – particularly into high-quality, full managed cash flow opportunities – yes, you should reach out to me right now… great options are available.  You can do so right now at SDIRadio.com/consultation.  Again, that’s SDIRadio.com/consultation.

My friends… invest wisely today, and live well forever!

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