87: Easy Internet MLM Traffic Methods... - a podcast by Steve Larsen: Automated Downline Recruiting

 

Do you know how to create pressure on the internet around your MLM? 

 

This is super valuable stuff. I'm excited to share it with you. 

 

HOW TO GENERATE TRAFFIC FOR YOUR MLM

 

If you guys have been following me at all, you know that one of the reasons why this stuff does so well is because I follow the info product model on the Internet. I piggyback my MLM on the back of it. 

 

That's the reason why it works so well. And that's a lot of what I teach here. This is what I teach in the Secret MLM Hacks program itself. 

 

A lot of people are like, "Okay, Stephen, you told me I can go set up these little machines all over the Internet, right? Put all these things all over the Internet, how do I actually orchestrate pressure, right? How do I get eyeballs?"

 

Think about Hollywood. Do you think movies in Hollywood would be as effective if no one heard about the movie until the day it launched? No. 

 

Hollywood has nailed the model. They know they're going to drop out a preview, eight months before and then a new one, six months and then four and then two. There are several kinds of previews. 

 

They take the most exciting parts of the story and they're showing them.

 

They're showing the most exciting parts of the story. That becomes the preview. If you want to fill in the gaps, you go to the movie. Everyone knows when it comes out. 

 

They keep telling you. Pressure, pressure, pressure. Here’s the date you can go see it. Are you going to dress up? You're going to go at midnight showing? 

 

They build pressure to this date and then release the pressure and tens and hundreds of millions of dollars go through a single day. 

 

FOUR TRAFFIC METHODS IN MLM

 

The mistake is to build all these cool things in MLM, but then not tell anybody about it until the thing launches.

 

I treat a lot of what I do in this space, much like I would any other product launch. Even though it's not mine, it's how I'm doing it.

 

There are four different ways that I like to generate traffic.

 

#1 My favorite way to generate traffic is to create content (what I’m doing now). I create content and I push traffic to certain things based on what I'm putting out. I have two shows, almost three. 

 

#2 I like to get influencers to namedrop me and that's something else that we do a pretty frequently

 

#3 Get affiliates so people can go sell my programs and take a huge commission. It brings me the kinds of people that I would be interested in having in my down line in the first place. 

 

#4 Ads.

 

Isn't that funny? In that order. Ads is the last one.

 

I'm not saying not to do it or it's the least important. That's the last one that I go do, and I'm not driving traffic to my MLM.

 

Facebook has a hard time with that and that's okay. So I don't. Follow the rules. I don't get around it. There's not some secret loophole. What I do is, I don't even promote my MLM. I'm promoting something in front of it. On the back, I'm bringing people into my MLM.

 

HOW TO GENERATE TRAFFIC WITH FACEBOOK ADS

 

So if you’re wondering, "Stephen, how do I get traffic for my stuff? How do I get eyeballs and people on my stuff that I'm putting out?" 

 

I hate trying to learn to do Facebook ads. I have no idea how to do Facebook ads. Why would I learn that? 

 

There is a who, who already knows how.

 

I go find people who are as obsessed in their thing as I am in mine.

 

I don't need to know how they do all their thing. I just need to know that they're obsessed. I need to know that they're good.

 

So I went out and I found a Facebook ads person. Honestly, it wasn't that expensive. I thought it'd be more expensive. They're incredible. They're so good and they drive all the traffic for me. 

 

I don't even know how to start a Facebook ad. 

 

I don't want you to do is sit back and go, "Well, it's easy for you to do it Stephen because of blah, blah, blah, blah, blah, blah." Garbage. Hot garbage.

 

I don't know how to do a lot of things in my business, which is how it should be. The CEO of Coca Cola doesn’t khow to do every single role in Coca Cola. 

 

Steve Jobs didn't know how to do everything. That's why he went and he got all these coders to do it all. He was just the sales guy. He was the aggregator, the entrepreneur. He was not a coder.

 

Don't look at these traffic methods and go, "Well, I don't know how to do that so it doesn't apply to me”.

 

I would just use one traffic method, not all four. Just choose ONE that you're going to master and have a bunch of fun with it.

 

HOW TO GENERATE TRAFFIC FOR YOUR SALES FUNNELS

 

You know what's funny? When you get a sales message right, and you get the offer right, and you get the funnel right, you get to this really cool zone where you get to just have fun getting traffic in different methods.

 

One of the ways you can generate traffic is obviously ads. That’s one of the reasons why I have a paid prospecting funnel. 

 

Yes, it’s to get some cash in your pocket. But it allows us to profitably spend ad dollars. You're not just sinking money into getting leads that won't pay you anything.

 

Instead, they're generating the money. And you're able to invest it straight back in, and literally self-liquidate. It’s super cool because I get a whole bunch of people coming on in for free.

 

In some form or fashion, you will always purchase the customer. Whether it's…

 

1. Through money
2. A cost to acquire through ad spend
3. Through your time 

 

My last podcast episode on Secret MLM Hacks Radio was talking about the different cost models of MLM. There's three right off the bat that are really easy to talk about.

 

#1 Spend money.

#2 Spend time. 

#3 Spend time once. 

 

If I'm going to spend my time and not money, I'm going to spend my time once. I'm going to go create create content. Stuff that lives on beyond just the one time I took to go and make that thing.

 

Traditional MLM goes around and says "Hey, pitch everyone, all the time." 

 

It's not a scalable model because you only have so much time. If we're not using an application funnel or some kind of recruiting funnel, you don't know if the people who are coming in also have the same kind of desires and drive that you do.

 

MLM AND CONTENT CREATION

 

You're the only real driver. The one pushing your sales message, and you're using that same amount of time. 

 

Let's say it takes you 15 minutes to do your little speil or whatever. You're going to do that same 15 minutes all the time. 

 

The cost model that I really like is ads coupled with only spending time once.  

 

Then I can scale. Then I can take that system and hand it to my down line. 

 

How do I get traffic? I like paid advertising and organic.

 

Let's say you sell supplements. I would go and find a ton of other publishers who also talk about supplements. Regardless if they're in MLM. I would try and get on their shows. At first, it would probably mean that I would get them on mine. Create those feelings of reciprocity and I'd get on theirs.

 

Get on influencers podcasts and blogs. Get other big influencers to come on yours. That actually cross pollinates their followings. That brings some of their following over to you. 

 

That's how I grew my stuff so fast about two years ago. 

 

I also really like the Dream 100 stuff. Where you get a big influencer to just name drop you, and you give them a commission for it. 

 

The other way is affiliates. I treat affiliates differently than the strategy I use to approach and talk with Dream 100. They're two different groups of people. You're still going to give a commission to each, but there's different mentalities of each group. 

 

An affiliate typically doesn't have a following. I'm going to treat a Dream 100 person a little bit different because they do have a following. That’s one of the key differentiators between those two groups. 

 

CAMPAIGNS ARE NOT FACEBOOK ADS 

 

 

An art that's becoming lost is campaigns. Campaigns are not Facebook ads.

 

That's not a campaign. Yet Facebook, and YouTube, and Google are destroying the term "campaign."

 

Is an ad part of a campaign? Yes. But ad's themselves aren't just campaigns. 

 

A campaign is a series of events that lead people to some kind of action. 

 

A campaign is almost like another funnel that pushes into your existing one.

 

One of the reasons why my stuff is selling so well, is because I have been a part of, or seen, or watched these different campaigns.

 

Yes, there's ads involved in them, but an ad itself is not a campaign.

 

I have a program coming out soon called Affiliate Outrage. It  teaches people how to be an affiliate online. Sell a product that you don't own, and that you did not create. How to sell it  and gain a list in the process.

 

Some of the strategies are similar to what we teach here, but not really. It's different. 

 

The reason I'm doing that is so I teach people how to sell Secret MLM Hacks. I'm teaching people how to make money selling my thing. I'm not just saying "Here's an affiliate link." I'm teaching them how to take that affiliate link and go crush it. 

 

That's a campaign. That's an event. That is a living, breathing thing that a lot of people have already signed up for and they're coming on in. This is a FREE program I'm doing just for fun. They're going in and learning how to be an affiliate marketer. That’s how I made my first dollars on the internet. 

 

HOW TO MAKE MONEY AS AN AFFILIATE

 

 

You could run an affiliate contest. I’d have the top winners of that affiliate contest come to an event. I'd have a whole bunch of them listed out. Then I’d have an MLM summit coming up. 

 

There's a whole campaign. It's all strategy behind what I'm doing. 

 

When you get the funnel up and ready to rock, and you get the offer ready, and you get the sales message, and you know what everything is... Oh my gosh, that is mental playground time.

 

What ends up happening is, you actually can go and spend all of your time just being a marketer, and an attractive character for your business.

 

IS YOUR SALES MESSAGE GENERATING TRAFFIC?

 

How do I get traffic? Multiple ways. 

 

I can't just say ONE, but it does it in phases. If you're just getting stuff out the door, I focus very heavily on publishing, and very heavily on organic methods to generate traffic, until I get cash coming in. 

 

I've never put a dollar of my own into my business because those are the methods I focused on first.

 

I created a campaign with my publishing funnel, with my podcasting, for this program. I started publishing several months before this program was ready. And I started name dropping it, and telling people where to get on the waiting list. I built pressure. 

 

And THEN I opened the gates. We did $37,000 in the first day. It was like, BOOM. 

 

That was a campaign. You guys all create events. 

 

I'm not necessarily talking about a hotel event or a home event. You create these experiences that people are looking forward to.

 

These moments in time where it's like "Oh, all this pressure is building," similar to the way Hollywood does six months before a movie comes out.

 

Do you think that sales would go very well if no one heard about the actual movie until it got released the day of? NO.

 

The reason is because they provide pressure ahead of time. That's what a campaign is, and what it allows you to do. 

 

WAYS TO GENERATE TRAFFIC

 

Ads will help you generate traffic. 100%, totally. But you need to continue to publish as well. You get loyal followers through the publishing vehicle. I will never NOT publish. I absolutely love publishing.

 

I love the organic stuff. Getting on other people's interviews and publications. Dream 100 and affiliate stuff too. That's also a form of a campaign. 

 

This is literally the same kind of thing that you teach your down lines to do. 

 

When you get to a certain spot where you don't need to focus as much on the funnel, you don't need to focus as much on the actual offer or message...

 

THAT’S when I start doing full scale campaigns, because they do take some time. 

 

I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. 

 

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next free training. 

 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM. 

 

If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

Further episodes of Secret MLM Hacks Radio

Further podcasts by Steve Larsen: Automated Downline Recruiting

Website of Steve Larsen: Automated Downline Recruiting