118: What Makes MLM Simple Today - a podcast by Steve Larsen: Automated Downline Recruiting

The Internet is powerful. Well, I actually believe the Internet is a little bit of a distraction until you understand what marketing actually is. Otherwise, we fall into these fallacies that posting on Facebook is marketing. No, that's posting on Facebook, right? That is not marketing. 

I'm a little bit obsessed with going backward in history and finding these really cool stories of marketing. And then we add on the power of the Internet, the automation of the Internet. And the game gets really fun from there.

In this episode, I’ll be sharing with you a couple of stories from old times simply to illustrate the point that MLM today is very simple - You need to get good at causing noise and because of the Internet, it's very easy to do that today. 

You’ve got to understand that the whole goal here is for you to create these small little instruments that create noise in your direction.

I'm still auto recruiting every day. People are joining my downline fast because of the systems I'm teaching to build inside this program. 

In fact, my podcast “Secret MLM Hacks Radio” is a marketing tool. As I toss episodes out there, I get people coming in and saying: “I would like to learn a little bit more about that.” It's noise in my direction. I'll put little freebies out there and it's noise in my direction. To know more about how the Internet has made the game easy and simple, stay tuned.

Key Takeaways:

• Creating noise before the internet (1:17)
• Freebies have always been a big deal - A story from the time when pennies were made of a material that was actually worth something (4:14)
• We've spent a quarter-million dollars in ads for Secret MLM Hacks (8:14)
• Creating a freebie that attracts the right kind of person coming on in (9:21)
• Turning on Facebook ads can be part of a campaign, but it's not a campaign (10:03)
• Doing a summit around MLM (11:17)
• The biggest ways MLMs go from zero to a billion dollars (11:34)
• Creating small front end, easy information-based things (12:50)
• Pulling out those people who are interested in that thing, and then you pitch them (13:53)
• Don't try to be distribution; try to create and tap into existing distribution channels (14:49)
• I'm not even the one pitching them at all… (16:58)
• They buy because we are good at causing noise around the product, not because of the product (19:50)
• What can I say that will create noise in my direction and will channel the noise in my direction (19:55)
• One small funnel around a little tiny front end, and then just do it again and again (21:16)

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Further episodes of Secret MLM Hacks Radio

Further podcasts by Steve Larsen: Automated Downline Recruiting

Website of Steve Larsen: Automated Downline Recruiting