102: The MLM Funnel... - a podcast by Steve Larsen: Automated Downline Recruiting

I want to share with you a project that I've been doing here… I bought themlmfunnel.com and I want to share with you the Funnel. 

 

If you're reading the blog, that's great… But I would come and WATCH this one.  

 

I have my whiteboard here and I spent quite a bit of time drawing this funnel. 

 

Back in the day, I used to build my own funnels… But now I have a team. 

 

I draw the funnel for the team, and I record myself going through it, and then I say, “Okay, go build it!” 

 

What's cool about that is… Stuff that gets done WITHOUT me! 

 

It's one of the ways they created leverage.

 

THE MLM FUNNEL

 

I create TWO different kinds of MLM funnels…

 

• A funnel to sell product
• Another funnel to sell the opportunity (to recruit) 

 

If you've never taken the Secret MLM Hacks Program, go to secretmlmhacks.com, and you can actually see the companion to this show. 

 

It's actually a program, and this show is to help facilitate that program as well. 

 

When I need to promote something that I don't own the checkout for… That's all MLM is! 

 

I remember the first time I realized that I’d get in trouble both with my MLM, Facebook, and all these other ad platforms, if I take my MLM product and I drive ads to it on Facebook. 

 

Can't do that. 

 

For the most part, you're not allowed to do that. Facebook hates the use of MLM online, and I totally get it. 

 

It's because no one knows how to do it RIGHT… And they go take selfies in the gym… 

 

Caption: Working from home today! 

 

That sucks. I hate that. It's the dumbest type of marketing ever in my opinion!  

 

I want to teach HOW to sell things on the internet with the funnel that's very easy to use. 

 

It's literally ONE page.  

 

This one-page funnel made me $110,000 in the last six months!

 

I've made $110,000 as an affiliate for somebody else. 

 

What you have to understand is: The affiliate model on the internet is the exact same as the MLM model. 

 

I have tons of people who are affiliates for Secret MLM Hacks because it's the same model. 

 

You are not allowed to do affiliate products in a lot of places… Just like MLM… 

 

So, what do you do? 

 

AUTOMATE SELLING YOUR MLM PRODUCTS

 

I wanna teach you how this model is very easy to use to sell your MLM's product. 

 

THIS is a powerful episode and I want you to buckle up...

 

You may want to come to YouTube so that you can see what I'm gonna draw here on my whiteboard. 

 

As I bring it in… I'm nervous that someone's gonna have a heart attack. 

 

It might look crazy, IT’S NOT. It's actually super simple. 

 

It's more that I'm a messy drawer… It's not a messy model at all. 

 

If you don't know what a funnel is… A funnel is just a sales process which you can automate.

 

• I can automate ways to get leads
• I can automate ways to get sales

 

This is how I automate when I DON’T control the cart. 

 

You have NO control over the checkout process when you send people to your link.  

 

THIS is how you can still have a massive impact on your sales AND... If you have never taken a Hack MLM Program, go to hackmlm.com and it walks through this in depth. 

 

If you're actually serious about it and want to get these systems for yourself, go to secretmlmhacks.com and get this program. 

 

This is why it's been such a big deal… It's because I flip a lot of these models on its head. 

 

• I don't use the way upliners teach MLM
• I've never done a home meeting
• I've never done a hotel meeting
• I don't do phone meetings

 

… I auto-recruit pretty much DAILY! 

 

FREAKING OUT OVER THE MLM FUNNEL

 

I don't want anyone to freak out or anything but I want you to take note of the process I go through to create a funnel. 

 

1. This works if you are trying to recruit
2. It also works if you're trying to do products

 

I would use this funnel that I'm about to share with you to SELL products. 

 

I can use this to promote something that I don't own the cart for… This is the MLM FUNNEL. 

 

If you go to themlmfunnel.com, this is what you're about to see when you go there.  

 

**No one have a heart attack or anything**  

 

THIS is why it works for MLM… When I don't own somebody else's product, what are all the things somebody's going to struggle with? 

 

What are all the things somebody's going to struggle with when they buy the other person's product through my link? 

 

And I come up with my own OFFER. 

 

Think about this for a moment… 

 

There's a really cool book that Russell Brunson just put out called Network Marketing Secrets, and I created this funnel to promote that book. 

 

It’s the exact same model to go sell MLM products with… There's no difference! 

 

I keep telling everybody it's the same thing as affiliate marketing online! 

 

• You don't control the cart in both scenarios
• Both times, you get paid off of commission 

 

In MLM, you are a commission-based salesman. There's freedom when you accept that. 

 

What does that model look like on the internet? Let's take that model and go pull it into MLM. This is what Secret MLM Hacks teaches. 

 

NEW NETWORK MARKETING SECRETS BOOK

 

Some people think they need to be techy… I'm not techy. I use ClickFunnels. 

 

Drag and drop. Click. Save. DONE. 

 

THIS is what I drew for my team. 

 

I am selling Russell's new Network Marketing Secrets book and I don't control the cart… I don't control the checkout at all. This is Russell Brunson's page. 

 

How do I promote that when I don't own the cart? 

 

This is the same problem in MLM. 

 

There’s a really easy solution… You create what's called a BRIDGE PAGE. 

 

THIS is a bridge page… 

 

I'm gonna send traffic to this page first, and THEN incentivize them to go buy through my link… It's really easy. 

 

All I do is… I think to myself, “If people go buy a book like Network Marketing Secrets from a guy like Russell Brunson… What are some of the questions that they are gonna have? What are some of the issues that they're gonna experience when they buy it?” 

 

• They might have the problem of wondering how on earth to create a recruiting funnel
• They might wonder how to go create a product funnel similar to the one 

 

If they're like, “Stephen, I'm not a funnel builder”... That's fine. I'm a funnel builder NERD. 

 

I'm a geek so that YOU don't have to be… Which is my positioning in this marketplace. 

 

If I'm gonna go do this, I wanna know HOW should I train my downline on this stuff… 

 

WHAT YOU LEARN IN SECRET MLM HACKS

 

Let's think about this then… I call this my 30-day downline trainer.

 

Here's what you need to do in the first 30-days of my downline to be successful. 

 

I'm not JUST teaching about the MLM… I'm teaching them how to go set up recruiting funnels (which is really awesome and where a lot of the power of my downline has come). 

 

I just teach them the same thing that I've done. 

 

People might want to know MORE about how to publish and create content that makes them an attractive character on the internet… THIS is my publishing keystone. 

 

I'm starting to think through WHAT ELSE I could add to the thing that I'm promoting. 

 

THIS is why I outvalue my upline and downline so well. I look at the products that my MLM sells and I'm like, “What else other value can I add and go create?” 

 

And if I don't know how to do something, somebody else does. 

 

This game is not about YOU being prolific and amazing and brilliant in every instrument in the orchestra. This is about you being the maestro. Just be the orchestrator. 

 

You're the conductor, baby!

 

That's all entrepreneurship is… Knowing HOW to guide everything. 

 

I don't know how to do most of the things that my business does…  

 

Some people get mad about that… 

 

That's what the Secret MLM Hacks Program teaches you. 

 

I might wanna go in and help people know, “You can actually get a discount ticket to my next event if you buy this through my link.” 

 

If you go to themlmfunnel.com, you're gonna see this. 

 

AUTOMATE AND MAKE A LOT OF MONEY

 

I think through this offer ahead of time… What am I gonna send them to when they buy through my link?

 

I've made A LOT of money doing this. This strategy is really freaking easy. 

 

Most people are like, “It's different for MLM”. NO IT’S NOT! Suck it up! 

 

I get so sick of that. IT’S not different. WE’RE different… 

 

BUT 99% of it is the same thing. 

 

• Same flesh and blood
• Same ideas as everybody else 

 

That last 1% is what makes you YOU. 

 

I always ask myself, “How I can add value to whatever it is I'm promoting”... And then this is the funnel I go build to support it. 

 

That's not ALL of the offer… But that's A LOT of the offer. 

 

If you go to themlmfunnel.com, you'll see what I'm talking about. 

 

Just a side note… 

 

Hopefully you enjoyed the journey with me. I hope this whole thing has helped awaken your mind to WHAT actual MLMers do to sell a lot. I

 

t's not home meetings. That's sooo 20 years ago. I'm not saying you can't be successful with it, but it's just a lot harder and you have to go through a lot more failure and rejection to do it. 

 

I don't experience very much rejection. 

 

The next step is… If I want to get them over to the page where they can BUY Russell Brunsons Network Marketing Secrets… I want to incentivize them to buy through my link. 

 

It’s the same freaking scenario as if I'm going to promote my MLM's product… SAME THING!

 

I teach you how to create a unique recruiting offer in Secret MLM Hacks amongst a ton of other stuff. 

 

THE NETWORK MARKETING SECRETS GOAL

 

The goal is not to be better than your upline or downline… The goal is to be DIFFERENT and NEW. 

 

That's subtle but extremely important, and you’ll make a lot more money. 

 

Go to themlmfunnel.com, open up a new tab and follow along with me and you'll see exactly what I'm talking about. 

 

The first thing you'll see is I have a video walking people through WHAT they're about to see. 

 

“What's up, my name's Steve Larsen. I'm a huge fan of network marketing, MLM, whatever you choose to call it. I'm a huge fan of Russell Brunson. I'm a huge fan of funnels and automation and building real assets. I want to incentivize you to go get the book that is on the very next page. You could use anyone's other affiliate link to go get the book… But I want to really incentivize you because I want to thank you for getting it through me. What I'm gonna give you is this…” 

 

The section below describe what you get from me when you choose to get it from my link. 

 

This is the same thing I do in MLM.

 

THIS works and my MLM is begging me to come in and build this for the entire MLM now. 

 

I was taught to go talk to friends and family… And if they're really interested in it, there's nothing wrong with that. I don't have a problem if you go talk to your friends and family… 

 

But only if they are the kinds of people who WANT it, not NEED it.  

 

Go to secretmlmhacks.com and watch the web class to see what I'm talking about with that.

 

CHECK OUT THE MLM FUNNEL 

 

If you go to themlmfunnel.com, you'll see the first thing in there is a video that says exactly WHAT I'm saying right now… 

 

I walk them through what they’re going to get when you buy through… 

 

• My MLM 
• This other person
• The cart that I have no control over

 

You're gonna get  X, Y and Z. 

 

No one buys because of the PRODUCT…  They buy because of the sales message. 

 

This is what Secret MLM Hacks teaches you to do. 

 

I tell you what you're gonna get from Russell… But I wanna sweeten the deal even more… 

 

I'm gonna give you this and I'm gonna give you this. I'm gonna give you this… I go through my unique product offer. It's all the stuff that I was just walking you through. 

 

I actually give you this funnel… It's on ClickFunnels. I give you this funnel when you buy through my link. I give you a ton of stuff. It’s such a sexy offer. 

 

Then I walk through and I talk about some cool testimonials about that book (you all have testimonials about your MLM product) and then some testimonials about me… I'm not some crazy psycho… I actually have some stuff to say. 

 

Then I make cool product images… And any single thing they click on here opens up a little popup that they register on. 

 

It says, “Hey, put your email here so I know where to send your bonuses when you buy through my link.”

 

As soon as you put your email in right here, it forwards you to my link. 

 

MY NETWORK MARKETING SECRETS OFFER

 

It's just one step in-between. But there's a very special little secret sauce on the inside of this that makes it work that well… 

 

I add anybody who puts their name and email on here onto an email list… And I email them REALLY valuable content that you otherwise would have paid for. 

 

If you guys go to secretmlmhacksradio.com, there's five FREE videos that you get to help you understand WHY this is so different? 

 

They're old school videos. I did them four years ago… I'm not as good on camera as I am now, but it's still good content. 

 

At the bottom of each of these pages is my affiliate link or is my MLM link… And I'm pushing them back to, “Hey, do you like that video? You're gonna get way more if you just use my link below to go get hooked up and go get your stuff. Anyway, you want all those bonuses still? Oh, awesome, all you've got to go do, click the link down below and go push over.” 

 

The titles of these videos are the kinds of things that I know everybody's been wanting to learn from me. It's the stuff that I teach in Secret MLM Hacks. 

 

Not all of it… I'm not giving away the farm. That would be dumb… But I do give a lot of it away.

 

Three things you actually control in MLM. These are the three things you actually control in MLM because you don't… 

 

• Own the product
• Control in your own position

 

… At any moment, they could snap their fingers and your position is gone. Not to freak anyone out, but that's the reality. 

 

ADDING VALUE TO NETWORK MARKETING SECRETS

 

Let's be real and understand what you do control. That's freaking valuable.Then I just remind them, “By the way, go get the book through my affiliate link down below, and here's a reminder of the things you'll get from me if you go do that.” 

 

I'm leading with value… Not hounding, hounding, hounding, hounding, hounding. 

 

That's how Eminem got his bad rap. 

 

I'm not gonna try and fake it. Lead with value! 

 

The next day, I I tell them WHY my team is so unique and I teach them the model that my team runs under. I don't think I've actually walked through much of that on this show… 

 

The next page is the same thing… I teach them how to generate sales even if no one buys from them. 

 

That’s one of the ways that my door stayed open when I was still brand new for so many years. It's a really powerful concept. 

 

The next day, I teach them how to combine two different industries in MLM, which is what I've done and why it works so well. 

 

I don't know why no one really does it…. 

 

People do NOW because I've been harping like crazy. 

 

I've tried to be the biggest wrecking ball in the MLM industry. 

 

Let's use the freaking internet. If I can't do what I want to in Facebook, that's okay. That doesn't mean NO, it just means NOT LIKE THAT. 

 

Sometimes my MLM doesn't want me to say their name on social media because they wanna control it… I get it, but that doesn't mean NO. It means NOT LIKE THAT. 

 

AUTOMATE AND OUTVALUE 

 

So, how can I do it? That's what I've been solving over the last five years. I teach them that model. That's one of the videos that they learn. 

 

“By the way, click down below and it's gonna come over here, and when you buy the book through my link, you're gonna get this.” 

 

That's what we do for MLM products. “Go buy it through my link and you're gonna get all this insane, awesome stuff that you would not get from anybody else.” 

 

I'm literally outvaluing my upline and downline. 

 

They can go do it on their own, but it means capitalism is back in play, baby. 

 

May the best man win. 

 

Let's add more value to the customer instead of trying to hunt him down and hound him. 

 

Not everyone's like that. 

 

In the next one that goes out… I talk about the wealth formula and one of the easiest reasons why I believe everyone should be in networking marketing. 

 

Everyone should be in MLM.

 

In each and every single one of the emails that are going out to them, it's saying, “Go watch the next FREE video in our little mini-course”. 

Every single one of them is reminding them to go get it. Now I get to leave with value, and I get to leave with real testimonials about this. 

 

I know that my MLM might have a hard time if I do testimonials about them, so don't do it. Do it about you. 

 

Are you psycho? No? 

 

If you’ve got testimonials of other people saying that about you, they're really powerful. 

 

There's really easy ways to build viral aspects into this funnel. There's really easy ways to build tons of social proof, to auto-collect and auto-repost reviews all over social media profiles. 

 

NETWORK MARKETING SECRETS MAILING LIST

 

There's fascinating stuff that you can do with this… The problem is that people will discount it and be like, “It doesn't work, my MLM won't let me.”

 

MLMs don't let anybody just promote their actual thing… So don't. You add something in-between. 

 

You build a list… Then you market to the list. 

 

And it might be that you keep doing emails, and it might be on like day seven that you actually break even on your ad traffic… But then it's pure profit. 

 

Anything they buy AFTER that is pure profit. It's one of the easiest models… It's one of the most old school affiliate models I use in MLM and it's been working really, really well. 

 

If you want to see this in live action and see the actual bonuses, go get a book called Network Marketing Secrets from Russell Brunson himself (who was number one in two MLMs at the exact same time). 

 

Go get the book… But I'm asking you to go get it through my link.

 

YEAH, I'm pitching you… But you're gonna get all this cool stuff. I actually recorded myself building, live, in front of a live audience, I recorded my screen building an auto-recruiting funnel. 

 

You also get “How I go and build systems to auto-train those that I'm bringing in”. 

 

I HATE it that no one was really helping me out when I first started. 

 

I also teach you guys more about HOW I publish. 

 

1. Go to iTunes
2. Type in MLM for podcasts
3. Notice how many new podcasts are showing up

 

… Those are my students, baby! 

 

NETWORK MARKETING SECRETS SEXY OFFER

 

You guys are gonna get a taste test of that and WHY it's been working for FREE when you guys get the book through my link. 

 

You're also gonna get a discount ticket to my next even. There's two events that we have coming up… One of them is called Hack MLM Live. 

 

It's the https://themlmfunnel.com/waitlist event that I will definitely invite you to… But that's not ready yet. It's almost like a workshop, so I'm not just gonna lecture. You have a chance to actually build a lot of the stuff at the event. 

 

The other one I do is called OfferMind. OfferMind teaches you HOW to create sexy offers (very important for the strategy I just taught you). 

 

It teaches you to create sexy offers, and Russell is going to keynote. 

 

Russell Brunson will be keynoting at that event. 

 

It's in September. You’re gonna get a discount ticket to that when you go and get this as well. 

 

Go to themlmfunnel.com, and you will get product funnel AND recruiting funnel. 

 

It's not the same thing as in Secret MLM Hacks, don't worry. I'm not giving away the farm. 

 

Go to The MLM Funnel, go check this out. I'm incentivizing you to go get the book through my link. 

 

And get freaking ClickFunnels! It's the power of a dev team in your hand for $97 a month. 

 

When you download this funnel, it'll give you a FREE trial. I get to do all this stuff and automate so many things in my teams because of this. 

 

THE MLM FUNNEL IS HERE!

 

If you didn't watch this on YouTube, I still strongly suggest that you do. 

 

Go to secretmlmhacksradio.tv and it will forward you to the YouTube channel. I would watch this one because what I'm drawing here is very powerful.

 

Hopefully you guys enjoyed the episode. Go to themlmfunnel.com (which is super cool that I own that). 

 

You’ll get a lot of training on how you can use this in your own MLM. I don't care which MLM you're in as long as you're able to go in and actually treat it like a real business. 

 

I would love, love, love, love to be able to have you guys go grab this book and be able to help build your actual business, a real asset. 

 

I believe MLM is so cool because when you get it to a certain point, it grows on its own. The ball grows and grows then it suddenly starts rolling down the hill… And then it just kinda takes off on its own and it explodes. 

 

Then you have a real asset that's very powerful.

 

Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?” 

 

To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in. 

 

Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid. 

 

Despite those and other forces, I am using the internet to grow my personal downline and sell products. 

 

GET NETWORK MARKETING SECRETS

 

MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today. 

 

It's called The MLM Funnel and you can get it at themlmfunnel.com. 

 

I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get. 

 

He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link. 

 

How evil of me. 

 

When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team. 

 

ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline. 

 

If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now. 

 

Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

 

Further episodes of Secret MLM Hacks Radio

Further podcasts by Steve Larsen: Automated Downline Recruiting

Website of Steve Larsen: Automated Downline Recruiting