Cosmetics for men a billion-dollar opportunity - ????????? ??? ?????? - ??????-??????????? ?? ????????? ???????? - a podcast by SBS

In the 4.3 billion dollar Australian cosmetics market, there's still one big opportunity for growth. Men are roughly 50 per cent of the population but make-up is still overwhelmingly marketed towards women. And in a world where attitudes, trends and needs are changing - brands are branching out.

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