Measure of Success: Churchill Downs Race Track’s Sponsorship Strategy Sponsored by IEG - a podcast by Sports Business Journal

It's been proclaimed the most exciting two minutes in sports. Churchill Downs has been home to some of the most incredible moments in sports history. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy.

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