Strategies for Marketing in Primary, Secondary, & Tertiary Markets ft. Bill Allen - a podcast by Josh Culler

from 2020-04-25T13:00

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On this episode Josh is joined by Bill Allen is the CEO and owner of 7 Figure Flipping, where he helps lead the top house flipping and wholesaling mentoring groups in the nation. Bill and Josh discuss marketing and data. 


[00:05:08] - Bill Allen and 7 Figure Flipping’s background


[00:09:08] - Marketing to primary markets versus secondary/tertiary markets                       



  1. Look at your market

  2. Look at your skills and time

  3. Own the zip code, master it before you expand  


[00:13:11] - Transitioning your marketing. Why reduce direct mail?


[00:19:56] - What are some changes to your marketing in the current time due to The COVID-19 pandemic?


Quotes from the Episode:  


“In a sub market it might be a little easier to find a deal but harder to sell it as a wholesaler, and in a primary market it’s going to be more expensive and harder to find the deal but you can sell it really fast.” [00:09:39]


“Do one thing. Do it really well, and track your numbers.” [00:16:37]


“If no one is doing a specific marketing channel A) it may be a good idea to actually go after it and B) learn it correctly or find someone who does know how to do it.” [00:18:49]


Resources:


Bill Allen Website - https://7figureflipping.com

Facebook - https://www.facebook.com/groups/fliphacking

Instagram - https://www.instagram.com/7figureflipping/

YouTube - https://www.youtube.com/channel/UC5VZN4W4WcK52RCG8YEU09

Podcast - https://www.stitcher.com/podcast/house-flipping-podcast/7-figure-flipping-with-bill-allen

Further episodes of REI Marketing Weekly

Further podcasts by Josh Culler

Website of Josh Culler