S2 Final: Consumer VS. Corporate Responsibility - is plastic recycling greenwashing? Are we harming our environment by focusing on consumer instead of corporate responsibility? - Marina Schmidt - a podcast by Marina Schmidt

from 2021-02-10T08:31:12

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Is consumer responsibility sometimes a greenwashing trap? Are we harming our environment by overly focusing on individual responsibility vs. corporate responsibility? According to the Merriam Webster Dictionary, #greenwashing can be defined as “expressions of environmentalist concerns especially as a cover for products, policies, or activities."


In simpler words, greenwashing is used to deceive customers into believing a product, service or action is better for the environment than it actually is.


Our social media lead Myra Bari recently shared a great post on “six sins of greenwashing”:



  1. Vagnueness. Being purposely non-specific about operations or materials

  2. Lesser Evil: applying a do-good label to an environmentally unfriendly product

  3. Irrelevance: Claiming to avoid using a material or practice that is already illegal or non-standard

  4. Hidden Trade-off: suggesting a product is green based on a single environmental attribute

  5. No proof: making an environmental claim that cannot be substantiated

  6. Fibbing: Making environmental claims that are simply false


And in this episode I would like to talk to you about a 7th sin we have come across:

 “Pushing the responsibility on consumers to deflect from corporate responsibility”.


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Thanks to our partners of this season Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction.

https://foodlabs.de/


By the way -If you are a founder or know someone who is tackling the world’s most pressing issues - check this out. The Rising Tide is a collective of VCs from across Europe who focus on restoring the planet. They offer free advice to entrepreneurs with tech-led solutions for global impact. 


Risingtidecollective.org


Further episodes of Red to Green Food Sustainability 🥩🔬♻️

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Website of Marina Schmidt